Paddy Power

Superinjunctions and Imogen Thomas were on the frontpage of every newspaper last month, a fact recognised by Paddy Power – who were the first to realise the potential for some great viral content. Diffusion Tracker helped track the video of Paddy Power’s betting deals on the Champions League Final.


Released to coincide with the first of England’s Ashes victories and encourage brand awareness of Fosters in the UK, the comedy duo of Brad and Dan succeeded in engaging with over double the minimum guarantee of views, recieving a great reaction from their audience of men aged between 18 – 35.


With Nike releasing ‘The Cesc Fabregas Show’, a web series based around the talismanic Arsenal midfielder, Diffusion Tracker was used to track the buzz around both the player and the show targeting users across social media networks and selected football blogs with the release of 5 ‘teaser’ clips.


Directed by Frank Miller (of Sin City and Death Proof fame), the new Gucci Guilty campaign aimed to generate global online awareness of their latest perfume. It targeted women between the ages of 18 – 30 in the UK, Germany, Italy, the US and Asia via blogs, Facebook and Youtube.